Creating structure for two strong brands

A new identity for a clearly structured brand family

The newly constructed building complex in Gargazon aims to take a mix of unclear historic brands and create a consistent overall image. The aim was to transfer all the brand names, logos and business fields into one clear structure. 

This led to the creation of the umbrella brand Bausystem-Intertor as well as the separate brands, Bausystem and Intertor. The roles of each were clearly identified and a  brand hierarchy was created, that is easily understandable across all applications. 

An umbrella brand. Two brands on the same level. One coherent system.

The somewhat disjointed presentation has been transformed into a consistent brand identity that makes the new brand hierarchy visible in every application: in the logo, claims, texts, and photographs, and also on websites, brochures, corporate stationery, social media, façades, wayfinding system and fleet design. Two brands have thus been created that are independent, and at the same time clearly recognisable as part of the same brand family.

When companies that have evolved over time are to be united under a cohesive overall identity, isolated measures alone are often insufficient. We help to sharpen the brand identity, define their positioning, and create a cohesive visual and narrative framework that is effective on all channels.

Contact us at:
T.: +39 0473 063 550
M.: +39 339 543 5070
E-Mail: ps@werbecompany.com
Your contact person: Philip Schwienbacher