Belami Living: a new name for hospitality

A brand for a place in which guests are welcomed like friends

We created the name Belami Living from the French “bel ami” and the idea of welcoming guests as good friends. It defines perfectly the approach of host Lydia Benedetti: All our guests should feel welcome here, have space to settle in and feel at home, and explore Merano in their own personal way.
 

The logo captures this idea in a calm, contemporary design. Together, the name and visual identity establish a brand rooted in the heritage of this 1869 Biedermeier house. They capture the essence of refined living and understated hospitality, creating a cohesive brand identity.
 

From brand promise to a sense of home

The new website brings this promise to life through its tone of voice, visual design, photos and videos. It shows Belami Living as a stylish retreat tucked away in Merano’s historic centre and makes guests feel welcome even before they arrive. Sustainability also adds to the sense of wellbeing with natural materials, interior finishes and features designed to enhance wellbeing, alongside geothermal technology.
  

A brand shapes expectations before people experience what it has to offer. It brings together heritage, experience and values to create a clear sense of what customers can expect. When the name, tone of voice, design and digital presence consistently convey this identity, trust begins to grow long before the first interaction.

What should your brand make people expect?
T.: +39 0473 063 550
M.: +39 333 990 96 68
E-mail: ps@werbecompany.com
Please contact: Philip Schwienbacher