An Innovation Day with impact

The first Innovation Day 2025 of the Raiffeisenkasse Merano

Innovation Day 2025 is a new format initiated by the Raiffeisenkasse Merano that not only announces future topics but makes them tangible. Our task was to shape the visual identity and communication framework for the inaugural event.

 
The result was a brand identity that harmoniously unites Gen Z, innovation and an entrepreneurial outlook for the future, giving the new format a distinctive identity and strong recognition from the start.

A format distinguished by its identity and depth of content

The initiative also included a keynote speech by Philip and Julian Schwienbacher, who were on the stage at the Innovation Day as owners of Werbecompany. They illustrated how internationally operating brands appeal to Gen Z beyond simplistic clichés. With Hafena, they also presented a new in-house concept developed for the local dairy cooperative Sennerei Algund. The fact that the event will be held again in 2026 underlines the relevance of the format.
  

Good communication does not stop at design, nor do good ideas stop at theory. What matters is how they interact, to create a brand image that generates relevance. This is exactly the kind of format we work with, with a clear focus on impact, content, and context.

Contact us, your contact persons:

Philip Schwienbacher
T.: +39 0473 063 550
M.: +39 339 543 5070
E-mail: ps@werbecompany.com

Julian Schwienbacher
T.: +39 0473 063 550
M.: +39 339 543 5070
E-Mail: js@werbecompany.com