The Finance Centre of Merano shows how modern banking should be: smart, personal, and always in touch with the needs of people. With its new brand campaign, it puts the spotlight on smart banking solutions for both individuals and businesses, plus innovative approaches in the residential developments sector. We were given the task of bringing this campaign message to life with creative images, texts and videos.
A central role in this campaign is played by the six employee testimonials of the Finance Centre of Merano, who themselves have genuine banking expertise. From the consultants Walburga, Markus and Walther to the back-office staff Iuliana and Jakob, and Bank Manager Tobias – each group received specific campaign messages that underline their role and their strengths.
In order to get these authentic stories across, we developed a cross-media campaign that unites classic and digital channels. This brand campaign shows how banking communication can be when it is bold, target-oriented and in touch with the needs of people.
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T.: +39 0473 063 550
M.: +39 339 543 5070
E-Mail: js@werbecompany.com
Please contact: Julian Schwienbacher