Gardasee Charter: From sailing to unforgettable experience

The potential of a website even before leaving the dock

A sailing boat is chosen according to length, fittings and equipment, and price, but choosing a sailing experience is different. That’s why, when designing the new website of Gardasee charter, we made the sailing experience the starting point to guide users in their choice: A Sunset Tour, “Discover the Lake” or individual sailing trips enjoy equal status alongside the fleet.
 

Those looking for technical details can immediately access specifications, equipment, floor plans, services, and availability. Here's how the website guides users from the initial idea to making a reservation – with as little organisation effort as possible for the guest.
 

Two firms, three logos – and a brand architecture that brings them together

The same approach shapes the brand’s entire presence. On the trilingual website, the two independent firms come together within a shared system. One key area is the comprehensive circular archive: a specially developed search function allows users to filter not only by keywords, but also by specific topics and years. This makes it easy to find the relevant content among the wealth of specialist articles. Photography, video and AI-generated imagery add a visual language to the digital presence that conveys approachability, expertise and a global outlook. This turns brand strategy into a consistent presence across every touchpoint.
  

A good website sparks interest in what's on offer and gives a credible glimpse into what's behind it. In the case of Gardasee Charter, even before booking you have the feeling that they know all about lake life, all the ins and outs of sailing, and organise the day to ensure that, above all, the guest really enjoys the experience.
What message would you like your website to convey before the first contact?

Talk to us:
T.: +39 0473 063 550
M.: +39 333 990 96 68
E-mail: ps@werbecompany.com
Please contact: Philip Schwienbacher