The 5-star Hotel Castel is an exclusive place for guests with particular demands – a level that is reflected in its printed materials, which have been created by us. The inspiring photographs in the fold-out brochure capture the essence of a day at Hotel Castel and show all its amenities. It is handed to hotel guests upon departure in an elegant, personalised envelope, together with a voucher. The gift vouchers are intended for friends or relatives and provide space for guests of Hotel Castel to write a personalised recommendation – a discreet, personal strategy for acquiring new customers in line with the exclusive character of Hotel Castel.
As a further way of attracting new bookings, on the occasion of the re-opening of Hotel Castel, we devised a cross-media communication strategy aimed exclusively at regular guests of the hotel, involving two steps. The first step is digital and consists of a newsletter which, when opened, triggers the dispatch of a personalised mailing that includes a surprise. As with all the other printed materials, this is printed in offset on extremely elegant natural paper, in itself underling the high standards of the hotel.
References Hotel Castel
We will be pleased to give you advice and support, from the initial development of the strategy to the fine-tuning of all the corresponding measures.
Contact us at
Tel.: +39 0473 063 550
Mobile: +39 335 608 3030
E-Mail: ws@werbecompany.com
Your contact person: Werner Schwienbacher
