Rebranding Hotel Castel

Elegant, simple design

The 5-star Hotel Castel in Tyrol near Merano has been working together with Werbecompany Meran for many years - and the list of projects we have completed together has now been enriched by a new important chapter. As part of the extensive renovation of the hotel, the design has also been completely reinterpreted.

Well structured: the new brand family

The ultimate in luxury and indulgence in a dream-like location, coupled with unobtrusive elegance and a relaxed, family atmosphere, have always been the hallmarks of the ambience of Hotel Castel. All this is reflected in the new lettering and the elegant and authentic visual language. Even before the opening of the Castel in spring 2021, we showed a glimpse of the successful renovation and the new appearance in the newly designed hotel journal "Lovely Time". A signage system with brass lettering guide guests to the various areas of the hotel, each of which has been given a new, individual look.

Source of well-being: the Meranesse fine Spa

Soothing treatments for the body and soul and a luxurious ambience pamper guests in the completely redesigned spa area, the name of which reflects its proximity to the spa town of Merano and the hotel's exclusive standards. The new spa menu provides extensive information about the treatments and the fine products that are used.

Castel fine dining – top-class indulgence

Gerhard Wieser's two-star cuisine has been among the best in South Tyrol's culinary scene for decades. The newly built restaurant with only five tables is a winner with its exclusive, intimate ambience and the dreamlike view of Merano through its impressive glass front. This exquisite standard is reflected in the menus and aperitif cards and many other printed materials in the starred restaurant, which have been redesigned using natural paper.

Fine things to shop for and enjoy – Castel fine selection

What is a holiday without memories? In the hotel's own shop you will find delicious specialities and other beautiful items. All the gift wrap, tissue paper, bows and shoppers match the look of the new market image and are available as reminders of your beautiful stay at Hotel Castel.

Would you also like a market image that distinguishes you from your competitors and conveys the strengths of your company in an authentic way?

Contact us at
T.: +39 0473 063 550
M.: +39 335 608 3030
E-Mail: ws@werbecompany.com
Your contact person: Werner Schwienbacher