The golden Jubilee of any long-standing company is always a great event. In this case, it also applies to us as an advertising agency: in fact, HR Leuchten did not only approach us to publicise its celebrations but entrusted us with an exciting challenge for our design team - namely to totally revamp its brand image.
Since being founded in 1965 by Helmuth Reithmayer, the company has been renowned for its high level of competence in all areas of illumination. With sophisticated concepts of illumination, unique lighting fixtures and innovative technologies, HR Leuchten is well equipped for the future: under the management of skiing legend, Peter Mally, and his wife, Helmuth's daughter Renate, the family-run business shined with a new brand image just on schedule for its 50th anniversary celebrations.
The fresh new brand image created by us formed the basis for the new layout of all its publicity materials. We have totally redesigned the letterhead paper, the lettering on the company vehicles, advertisements, image brochures and even the façade of the new company head offices. Added to the above are all the communication materials relating to the Jubilee: customers, business partners and press representatives followed the invitations designed by Werbecompany Meran to the great celebrations held in Lana. The event received appropriate coverage with several PR articles from the regional press.
Please click on the link below and find out more about the publicity materials designed by us for HR Leuchten.