For 50 years, Kaufgut has stood for household goods and has now reached its 5th generation. And since anniversaries are always an occasion for looking back and planning something new at the same time, the family intends to herald the future of the company by totally rebranding itself. For us, this means carefully modernising the previous image and giving it a fresh design - without losing any of the traditional Kaufgut brand essence.
The new design preserves both the bold shade of blue and the playful use of the letter F in the company's name. The visual language is clear, consistent and conveys positive emotions that are inspired by the attractive design and high functionality of the products shown - both in the catalogue and on the website. The website has been completely redesigned and echoes the new look, as do the stationery and printed materials. A creative mailing campaign to mark the anniversary, which once again sums up the most important milestones in Kaufgut's long history, rounds off the promotional activities.
Pssst: The next project of the Kaufgut rebranding process is already on the starting blocks - we will soon reveal what it is here.
We’d be pleased to give you the support you need!
Contact us at
T.: +39 0473 063 550
M.: +39 333 990 9668
Your contact person: Philip Schwienbacher