The Marienklinik in Bolzano is one of South Tyrol's leading private clinics. This well-established clinic has over 20 areas of specialised medicine in which renowned specialists ensure first-class patient care. The clinic's new website aims to appropriately reflect the professionalism of this hospital facility. Werbecompany Meran was responsible for relaunching the original website, created in 2011.
Many changes were made with regard to the actual contents. The homepage of practices and clinics – in this case the Marienklinik – represents a digital channel for the patient, and serves to inform and also attract new patients. On its new website, the Marienklinik presents current health topics, its medical services and news. Thanks to the clear presentation of the single areas and specialists, patients can now obtain extensive information about the services offered. A sub-page gives a personal presentation of each doctor, together with his/her specialised areas and background. The website is completed with a new FAQ section.
In order to allow the user to find the contents they need quickly, the site has also been restructured: Thanks to the simple, clear menus users can reach each page with just a few clicks of the mouse. Barrier-free surfing makes it easy for users to find their way around. The core of the website is formed by the modern search tool that promptly suggests the most appropriate specialists at the Marienklinik in addition to other interesting search terms. After the relaunch, the website will be optimally displayed on all mobile devices. The website has been search engine optimised to make it easier to retrieve. The new homepage is also a winner due to the fast loading speed.
We are really proud to have been entrusted with the relaunch of the Marienklinik website by its management. We were already asked to create the original website of this private clinic in Bolzano back in 2011. We would like to thank them for the great collaboration and the renewed confidence in us. We wish the entire team at the Marienklinik great success with the new website and continued success in the work they do!
References Marienklinik