In our collaboration with Mebart, this consisted in a painstaking facelift to the brand design and its colour scheme. It quickly became obvious that the simple yet stunning design represents the Mebart brand with its timeless style in a very unique way – and we wanted to continue along this path together! The reduction to the very essential runs like a red, or in this case black thread through the revised letterhead items, together with its portfolio, the design of the facade and the signage of the showroom and also in the claim, which reflects the philosophy of the company.
While the new image was already presented to the public in several cross-media campaigns, the new website was being created in the background. The new market image lures the visitor into a world made of design, style and beauty with hundreds of images of the range and projects by Mebart to dream about in the multi-dimensional gallery. The "special promotions" section shows current product offers at an especially attractive price. The clearly laid-out structure of the website, which is easy to use on all devices, as well as numerous refined visual effects, make a visit to the website a totally pleasant experience.
The cross-media campaign "Mebart becomes Webart" that we used as a teaser to launch the new website brought plenty of excitement. Numerous animated banners on social media and on several online portals, together with advertisements in various printed media and posters, served as a countdown until the launch of the new website.
On the website itself, there was only a curtain, which opened a little more every day to reveal the view behind – until the big day on 05/09/19, when the new website finally went live!