From a name change to a clear brand identity

The new brand identity for NOVON, formerly Amonn Office

Changing its name from Amonn Office to NOVON was much more than merely a new name. The task was to take an established company with over 25 years of experience and develop a wholly new brand that expresses innovation, technology and dynamism. To achieve this, we rethought the naming, logo, brand claim and the company’s entire brand identity. 

The key was not to sever existing strengths, but to transform them into an identity bringing together areas such as printing systems, ProMedia and IT Solutions under a clear, contemporary brand.

A more distinctive name. A clearer appearance. A stronger market positioning.

This resulted in a brand presence that makes the new identity visible across all applications: from its website, corporate stationery, building façades, vehicle fleet, workwear, and a cross-media launch campaign. The “ON” principle became the unifying principle not only linguistically, but visually as well, and provided the framework for a brand presence that creates recognition and is clearly future-oriented. Today, the website continues this concept across the areas of printing systems, ProMedia and IT Solutions.

A new name only creates real impact if it is strategically grounded and consistently developed across the entire brand presence. That’s exactly what we are working to achieve: turning change into identity that is clear in concept, precise in language, and consistent across all applications.

Talk to us:
T.: +39 0473 063 550
M.: +39 333 990 9668
E-Mail: js@werbecompany.com
Please contact: Julian Schwienbacher