PDC Alliance: A brand strategy for two independent professional services firms

How to restructure an internationally established brand without losing clarity or value

PDC Partner has been an established international name for over 40 years. As of 1 January 2026, one firm became two legally independent firms, while remaining closely connected in their day-to-day work: same address, shared reception and telephone number. In our view, the legal separation should not create any disruption in communication.

That is why we did more than simply continue as PDC: we rethought the brand and its structure. PDC Partner became PDC Alliance: the shared umbrella brand for two independent firms. The resulting brand architecture allows both firms to develop a clear individual profile while ensuring an equally strong presence. At the same time, it transfers the established brand’s recognised strengths, international positioning and familiarity to both firms, ensuring continuity for clients.
 

Two firms, three logos – and a brand architecture that brings them together

The new brand architecture needed to be immediately clear, which is why we consistently translated the strategic structure into the design: The letters PDC are placed centrally, “Alliance” makes the connection visible, while the respective partner names give the two firms their own distinct profiles. The new claim also draws on the history of the brand. The previous figurative mark featured a globe being moved by a lever. This concept of focusing on what matters and on impact where it counts is carried forward in the new claim, “Leverage what matters.”.
 

The same approach shapes the brand’s entire presence. On the trilingual website, the two independent firms come together within a shared system. One key area is the comprehensive circular archive: a specially developed search function allows users to filter not only by keywords, but also by specific topics and years. This makes it easy to find the relevant content among the wealth of specialist articles. Photography, video and AI-generated imagery add a visual language to the digital presence that conveys approachability, expertise and a global outlook. This turns brand strategy into a consistent presence across every touchpoint.
  

When company structures change, the brand has to reflect this, providing guidance while preserving what works. At PDC Alliance, this has led to a system that brings legal independence, shared heritage and an international outlook together within a clear and coherent brand identity – from the visual identity and website to the signage.
Clear brands are the result of clear strategies.

Talk to us:
T.: +39 0473 063 550
M.: +39 333 990 96 68
E-mail: ps@werbecompany.com
Please contact: Philip Schwienbacher