Light accompanies us throughout the day. Mostly unnoticed. Only when a room is too dark, the atmosphere or desired effect is not right, does the role played by light become evident.
Those who know the products of Platinlux will quickly notice that they are not merely luminaires. The focus is on the rooms in which they are placed, the mood, and how an atmosphere can be created using light. The ability to consciously shape spaces through light is now one of the company’s core competencies.
Platinlux has continued to evolve over many years. From a simple provider of lighting, it has become a trusted partner for lighting design, offering advisory services, project support and bespoke solutions. Its brand identity, however, conveyed only a part of this. Anyone who visited the showroom, saw projects or got to know how things worked behind the scenes witnessed a company that was far more modern than its brand at that time.
The existing brand identity no longer captured the company Platinlux had grown into. Gradually, this gave rise to a new brand world. With “Your Light. Your Vibe.”, the brand took on a new guiding principle.
It was never about abandoning past creations, however, in fact, some elements had become firmly rooted in the company culture. One of these was “Glücklicht” (Make it yours). Instead of replacing this term, it was given a new place within the brand. The company vehicles, for example, now bear the slogan “Glücklicht unterwegs” (Make it yours. On the move). Perhaps only a small detail, but one that tells a lot about how the new brand came about.
The new brand world now also includes two independent digital platforms: The online shop www.platinlux.com is aimed at customers who are searching for Italian designer lighting. The website yourlight.platinlux.com, on the other hand, is aimed at people who focus on lighting design, advice and bespoke lighting concepts. Both follow the same brand idea but in different ways. Social media, building signage, the vehicle fleet, communications and digital applications all reflect the same approach and carry it through consistently.
In just a few words, the claim explains what Platinlux stands for today: bespoke lighting solutions, personal advice, and the firm belief that light influences far more than just the brightness of a room. It has become the common thread across the brand, uniting communications, digital platforms and customer experience under one shared idea.
The full story
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T.: +39 0473 063 550
M.: +39 333 990 96 68
E-mail: ps@werbecompany.com
Please contact: Philip Schwienbacher
