Over the years, thanks to a consistent policy of creating its own niche market, Pramstrahler has established itself as one of the finest artisanal companies on the market. This continual growth has led to the need for an appropriate communication strategy and company presentation. They needed a brand image that was not only highly focused but also took into consideration the origins of Pramstrahler products, which come from the foot of the Schlern Mountain.
Pramstrahler is a highly specialised company, founded on tradition and artisanal production methods. We implemented this positioning goal in numerous communication means, including the brand design, brochure, web site and trade folder, as well as the stand for the "Marca" tradeshow in Bologna. Further information on Pramstrahler's participation at the tradeshow can be found here.
As specialists in the food sector, we are fully aware of the importance of packaging design in achieving successful sales results. We wanted the 50-plus products in the Pramstrahler range to speak for themselves. This is why we purposely designed the packaging to show as much of the product as possible, while making sure it was clearly evident that Pramstrahler is the producer.
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