As a cooperative bank, Raiffeisen Merano does not only live for the people, but also with them and their enthusiasm. After focusing on its deep ties to the Merano region and its people in the first part of the anniversary campaign under the motto "Meran im Herzen" (Merano in our hearts), in the second phase we take a closer look: Who are the people who have helped shape the history of Raiffeisen Merano?
This means everyone who relies on the various products and services of Raiffeisen Merano to shape their individual lives. “Your story is ours” is the claim with which we focus on people and their stories. With large-scale portrait photos of employees, real people were already the focus in previous campaigns. Now it is customers, members and partners who tell their story - whether as a private person or as a representative of an association.
Their photos can be seen on the poster campaign in Merano, complemented by advertisements in local media. For cinema advertising at the Algo Cineplexx in Lagundo and for banners on the online news portal Stol, we present these people in short teaser videos. You can see their complete stories, their very personal connection to Raiffeisen Merano and how it has supported their private and professional dreams on the campaign website at www.rm100.it, where you can also find more information about the anniversary and the history of the bank.
The anniversary campaign also marks the start of the bank's presence in social media. In the future, all news and information about the Merano bank and its activities will be available on Facebook, Instagram, and LinkedIn.
References Raiffeisen Merano
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E-Mail: ws@werbecompany.com
Your contact person: Werner Schwienbacher
