Tiresmaster: What goes on behind a simple click

A digital platform for tire sales, workshop services and vehicle inspections

Choose tyres, check their availability and order. Sounds like an online shop. But Tiresmaster is much more than that. For the new digital B2B and B2C platform, we have integrated the company’s own warehouse, its in-house ERP system and stock held by wholesalers. If an item is in stock at Tiresmaster, it is reserved; if it comes from a wholesaler, the order can be placed automatically. The complete order is then automatically transferred to the ERP system, where it is processed for the delivery note and invoice. To achieve this, all the companies and systems involved had to be carefully coordinated.
 

Workshop and vehicle inspection centre: Making online appointments easy

The workshop and vehicle inspection centre were also integrated into the digital platform. Customers can book available appointment slots online in real time and receive automatic text message reminders. Internally, a personalised dashboard brings together appointments at the vehicle inspection centre and other workflows.
  

Alongside the technical implementation, the communication strategy, design, photography, video and the claim “Hottest Wheels in town.” also shape the new brand identity.
 

What feels simple to customers often requires complex solutions behind the scenes.
Different systems, processes and requirements need to work together seamlessly. Only when everything is connected can a digital solution truly make everyday tasks easier. For Tiresmaster, we achieved exactly that: a platform that connects sales, workshop services and vehicle inspections, making complex processes simple for users.

Talk to us:
T.: +39 0473 063 550
M.: +39 333 990 96 68
E-mail: ps@werbecompany.com
Please contact: Philip Schwienbacher