The name Tito Speck is strongly associated with high-quality bacon “Speck” and sausage specialities – a quality claim that is now reflected also in the image. After the development of a new folder and a new shopping bag the previous year, our design team was tasked with the redesign of labels. The premium line “Riserva” has been given its very own colour scheme that ensures a particularly high-presentation for the products.
The image of the website of Tito Speck has also been adapted and expanded to include its own web shop. In a photo shoot that lasted several days, we staged around 350 products, and also created several creative, mouth-watering still-life images. A short image video and a social wall create a bridge between the virtual and the real world of the “Maso dello Speck”. One of the first online marketing measures consisted in informing all existing customers about the new online shop via a newsletter.
Speck, salami, wines and many other specialities from “Maso dello Speck” can also be found in gift boxes of different sizes, that can also be purchased via the online shop. For this purpose, we have developed and produced a special folder that can be picked up directly in the Tito Speck shops and has been sent directly to its business clients.