Changes occur through the life of any company. It is always gratifying when such a change involves the opening of a new business area. Fkontract plans, advises and conceptualises bank branches, and ensures that everything runs smoothly until their turnkey handover – not only in Italy, but in the future also in Austria. For this reason, in spring 2016 the time was ripe for a new, unified image. After a sound analysis, the first step involved designing a concept and a new brand design. Particularly challenging was the integration of Feng Shui elements. We solved this by using the colours grey, blue, red, and green in order to represent the elements of metal, water, fire, and wood. We also integrated a double eight symbol into the figurative mark, which is of particular significance in the Feng Shui doctrine.
Not only the brand design was totally revised, however. A new company slogan was also created, which works perfectly both in Italy and Austria and puts the product promise of Fkontract in a nutshell: Consulting. Conception. Perfection. An image brochure, presentation folders, giveaways, explanatory videos, creative building signs, business cards and even work clothes have all been designed to reflect the new market presence of Fkontract. The website has also been completely revised to match and offer – as requested by the customer – an immediate glimpse of the portfolio and the range of services offered by Fkontract already on the home page, in an easily and clear manner.
On 21 December 2016, the new, attractive look was finally presented to the entire Fkontract-Team by its management, and has since then been in use both online and offline. We had enormous fun creating this project for and with Fkontract. We wish the Fkontract team a great deal of success in the future with the new appearance and look forward to working with them also in the future.
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