The finest Speck from South Tyrol: Kofler Speck has been a well-known name for traditional specialities since way back in 1976. The Kofler family-run business is now in the 3rd generation and offers a wide range of sausages and meats for which the name “Kofler Speck” was no longer adequate. With the new company name, Werbecompany Meran opened a further chapter in the success book of the family business: In early 2017, Kofler Speck became Kofler Delikatessen.
The change of the was followed by the redesign of the entire market image which also was in the creative hands of Werbecompany Meran. The name is now flaunted in the totally new corporate design on the labels and packaging of around 100 products, accompanied by a high-quality, 30-page image brochure and a compact product folder. The new design also stands out on the graphics of the company’s vehicles, its store façade, and on the specially designed shopping bags. The centrepiece of the market image is the fully redeveloped homepage with integrated online shop, where gourmets from around the world can order the specialities from South Tyrol from the comfort of their own home.
The entire team of Werbecompany Meran really enjoyed working together with the Kofler family, not least because their daughter Martina Kofler, one of our former colleagues for many years, has now become a client. We were thus especially pleased to be awarded with the contract as the winning advertising agency of the pitch. And the success story continues: With the opening of the “Meraner Fleischboutique”, Kofler Delikatessen offers both private and business customers a tempting assortment of meat and sausage specialities from around the world.
We would like to warmly thank the Kofler family for the pleasant collaboration and wish them much success with the new corporate design and the newly opened store!
Click on the link below to see all the projects we've done for Kofler Delikatessen.