Why? Why not!

Membership campaign 2026 for the White Cross in South Tyrol

Why does the White Cross need it? To ensure that help in South Tyrol (and beyond) arrives when it really counts. For the Membership campaign 2026, we have developed the claim “Why? Why not!”, adding “For me. For you. For us.” This is built around a feeling we all know well: that moment when we get back home to the people that are important to us. 

The campaign makes it clear what being a member is all about: personal assurance and true solidarity. It is also a reminder of what the White Cross has stood for for decades: properly trained volunteers, reliable structures, and a community that stands together.

Clear in what we do. Strong in what we feel. There when it counts.

The campaign works with two simple truths that are instantly understandable. Firstly: Being a member means security, at home and on the move. Secondly: Being a member strengthens a system that helps everyone, because it’s supported by many. This logic is brought to life through an approachable visual world and in a language that makes no grand promises. This builds trust, and trust leads to action: become a member.

From campaigns with a human-centred approach, well-thought-out brand strategies or innovative communication concepts – our ideas are effective and bring people together. Entrust us to turn your vision into reality and create lasting relationships with your target group.

Contact us at:
T.: +39 0473 063 550
M.: +39 339 543 5070
E-Mail: js@werbecompany.com
Your contact person: Julian Schwienbacher