The White Cross is shaped by enthusiasm and passion for helping people and a love of humanity. Behind this is a strong community that lives from the solidarity of its members and gives them a great deal in return – namely a great plus in individual benefits.
It was against this background that our central idea for the current cross-media campaign for 2023 "Set your plus. A sign for all," emerged as the common thread running through all of the White Cross's communication efforts, from mailings to radio to posters, TV and cinema. The 4 faces depicted in the campaign represent the diverse target groups of the association, supported by numerous of its volunteers who were available to us as extras for the photo and video shoot.
We would like to take this opportunity to thank everyone for their trust and great cooperation on this project, as well as the 4 people and helpers who volunteered for the shoot. Last but not least, we would like to thank all members and staff of the White Cross, who make our world a little bit better every day with solidarity and commitment.