For many years, the event “Advent beim Gärtner” at the Wielander nursery, with a wealth of Christmas decorations and gift ideas, has been the crowning glory to the year under the motto “A star is born”, we have designed and launched all the nursery’s cross-media marketing activities also for 2019, with city-light posters, a postcard insert in the newspaper ‘Tageszeitung Dolomiten’, a photographic report and numerous activities on social media.
With the #wielanderstarchallenge, this year the Wielander nursery has combined the pre-Christmas atmosphere with a good cause. Just like an advent calendar, from 1 to 24 December on the Facebook and Instagram accounts of the Wielander nursery, there is an atmospheric image alongside the request to hit on like. For every like, in fact, the Wielander nursery will donate one Euro to the Südtiroler Kinderdorf [children’s village of South Tyrol] – up to 100 € per day and channel, therefore up to an overall total of 4,800 €. Anyone is welcome to actively support the campaign and can make their contribution on both Facebook and Instagram.