Target- ing cu- stomers at the POS.

Creative packaging can do more.

Advertising and communication are important sources of information and represent important elements in the decision making process for customers. Nevertheless, more than two-thirds of all purchase decisions aren’t made until reaching the point of sale. It is therefore clear just how important packaging is when deciding whether or not to purchase. For example, food packaging must not only look good, but above all must be practical, easy to carry and protect its contents. Using a high level of creativity and experience, we develop packaging ideas that not only offer visual purchase incentives, but also offer distinct advantages in terms of form.